the journal
Sow. Grow. Bloom.
A growing collection of design, illustration and business resources to help purpose-driven brands bloom
Beyond the Logo: Strategic Brand Design is Your Business’s Secret Weapon
What is brand strategy? Explore my process for creating intentional brand identities for small businesses that build trust and convert dream clients.
Logo vs Brand: What’s the Difference and Why It Matters for Small Business Owners
Discover why 'I just need a logo' is limiting your purpose-driven business growth. Learn the crucial differences between logo and brand, and how strategic brand identity attracts your ideal clients and builds lasting trust.
Why Your Brand Isn’t Converting: The Power of Brand Clarity
If marketing your small business feels like an uphill battle, you’re struggling to attract aligned clients, or your brand feels scattered and inconsistent, your first instinct might be to tweak your logo or swap your brand colours (again). But it might not be a visual problem.
Rebranding Your Small Business: How to Know When It’s Time (and What to Do Next)
Thinking about rebranding your small business? Learn when it’s time to rebrand and how to approach it strategically without losing what makes your business special.
Should You DIY Your Logo?
DIY branding for small businesses: Learn when a DIY logo works, the common mistakes to avoid, and how to know when it’s time to invest in professional design.