the journal
Sow. Grow. Bloom.
A growing collection of design, illustration and business resources to help purpose-driven brands bloom
Beyond the Logo: Strategic Brand Design is Your Business’s Secret Weapon
What is brand strategy? Explore my process for creating intentional brand identities for small businesses that build trust and convert dream clients.
Logo vs Brand: What’s the Difference and Why It Matters for Small Business Owners
Discover why 'I just need a logo' is limiting your purpose-driven business growth. Learn the crucial differences between logo and brand, and how strategic brand identity attracts your ideal clients and builds lasting trust.
Why Your Brand Isn’t Converting: The Power of Brand Clarity
If marketing your small business feels like an uphill battle, you’re struggling to attract aligned clients, or your brand feels scattered and inconsistent, your first instinct might be to tweak your logo or swap your brand colours (again). But it might not be a visual problem.
Slow Business Growth Doesn’t Mean You’re Failing
Slow business growth doesn’t mean your small business is failing. My honest take on imposter syndrome, sustainability, and steady success.
Rebranding Your Small Business: How to Know When It’s Time (and What to Do Next)
Thinking about rebranding your small business? Learn when it’s time to rebrand, the difference between a rebrand and a refresh, and how to approach it strategically without losing what makes your business special.
Should You DIY Your Logo?
DIY branding for small businesses: Learn when a DIY logo works, the common mistakes to avoid, and how to know when it’s time to invest in professional design.
Why Your Brand Needs Custom Illustrations
In a world where purpose-driven products are increasingly valued, it's more important than ever that your visual identity tells a story aligned with your ethics. And one of the most impactful (and often overlooked) ways to do that is illustration.
How to Work with an Illustrator
If you’ve never worked with an illustrator before, it might feel a bit mysterious. This quick guide will walk you through what to expect and how to feel confident when you’re ready to bring your vision to life.