waverley mills

Hand-drawn Australian native floral line art gift wrap & gift tags for Mother’s Day promotion

A box wrapped in pink paper with Australian native line drawings, decorated with a dark green ribbon tied in a bow. There is a round dark green tag attached with silver foil text that reads "Celebrating you, Mum"

Waverley Mills approached me to create a special gift wrap for their Mother's Day campaign with illustrations I had previously done for them consisting of Australian native plants in a line art style.

A custom letterpress gift tag featuring the wattle illustration with foil printing on a lovely green complemented the wrapping paper beautifully.

Scope of Work:

  • Custom illustrated repeat pattern

  • Gift tag design

Partners: Wrapping paper printed by Cup and Carry, letterpress gift tags printed by Hungry Workshop

Gift box wrapped in pastel pink Australian native floral paper with a green ribbon and a round tag showing 'Celebrating You, Mum'.
Laptop on a round wooden table displaying a webpage with a pink gift wrap featuring a green ribbon and tag, promoting "bespoke gift wrapping" by Waverley Mills.
Pink pattern featuring line art of Australian native plants
Sketchbook with botanical plant drawings, a pen lying on the page, and an open notebook on a white table.