enviro buyback

Clean and bright brand identity for environmental startup organisation

Close-up of a eucalyptus tree trunk showing brown, green, and yellowish bark with peeling patches and textures with a circular icon graphic sitting on top.

Enviro Buyback is a startup project (which has sadly been put on hold) looking to crowdfund the purchase of land and partner with other organisations to carry out long term rehabilitation.

The client wanted a logo that was clean, modern and timeless but also represented nature and optimism.

We opted for a simple wordmark in a rounded sans serif font to convey a friendly, approachable vibe.

The customised letters ‘R’ and ‘O’ subtly allude to the ‘nature buyback’ concept and is complemented by a bright colour palette inspired by the Rainbow Gum Tree.

Scope of Work:

  • Customised wordmark logo

  • Submarks/icon

  • Colour palette

  • Brand pattern

  • Font selection

Blurred green leaves on a tree with a green textured background on the right side. Overlay text reads: 'enviro buyback. Own the solution. Together we can restore unused land and rebuild natural habitats.' A small leaf icon is at the bottom.
"enviro buyback" text logo with green letters on a light green background
Scattered business cards with 'enviro buyback' logo in green and yellow colors.
Orange background with a repeating pattern of a circular shape and leaf.
View of tree branches and foliage against a blue sky with text 'enviro buyback' and 'restore • rebuild • rehabilitate' on a green banner.
Four variations of the 'enviro buyback' logo on different colored backgrounds: dark green, light green, pale cream, and mustard orange.
Open brand guidelines booklet for 'envirobuyback' with a green cover, an image of tree branches, and sample color palette.
Colorful eucalyptus tree bark with a white logo overlay.